Events
- Annual Convention
- Great Teaching Round-up
- Leading from the middle
- fall conference for faculty leaders
- Webinars
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Events: 2009 Business Administration Schedule
Business Administration Summary
Friday, 11:15 a.m. - 12:45 p.m.
"Understanding Ethical Misconduct in the Current Financial Crisis and Incorporating This into Your Introduction to Business Course."
Speakers: O.C. Ferrell, Professor of Marketing, University of New Mexico; and Linda Ferrell, Associate Professor of Marketing, University of New Mexico
Saturday, 9:00 - 10:15 a.m.
"How to Improve the Effectiveness of Your Online Business Courses"
Speakers: Sribhagyam Srinivasan, Instructional Designer and WebCT Administrator, Lamar State College-Orange, and Jim Ellis, Business Management Program Director, Lamar State College - Orange
Friday, February 20th, 11:15 a.m. - 12:45 p.m.
"Understanding Ethical Misconduct in the Current Financial Crisis and Incorporating This into Your Introduction to Business Course."
Speakers: O.C. Ferrell, Professor of Marketing, University of New Mexico; and Linda Ferrell, Associate Professor of Marketing, University of New Mexico
While most students know about the current financial meltdown, most do not have an understanding and background to understand exactly what happened. The purpose of this session is to provide a foundational overview of the current financial crisis which has lead to a recession.
First there will be an overview of the key players including Lehman Brothers who created many of the complex financial instruments that have fueled the crisis, AIG that provided the insurance to create a false sense of confidence in the financial validity of the Lehman instruments, and finally Countrywide that created 'liar loans' and flooded the market with subprime mortgages that ultimately failed destroying many financial institutions. The final component of the discussion will point out ethical misconduct related to fraud, excessive executive compensation, and unethical risk taking and market manipulation that caused the current financial crisis.
Biographies:
O.C. Ferrell is a Professor of Marketing and Creative Enterprise Scholar at the University of New Mexico. He is also editor of www.e-businessethics.com and has developed a business ethics certificate program through the University of New Mexico.. His academic research focuses on ethical decision making, stakeholder relationships and social responsibility.
He is Vice-President of Publications for the Academy of Marketing Science. He is Past President of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee twice. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is a Society for Marketing Advances Fellow and Vice President for Publications for the Academy of Marketing Science.
Ferrell is the co-author of 17 books and more than 75 articles. His articles have been published in the Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Sciences, Journal of Public Policy & Marketing, and Academy of Management Executive as well as other journals. His Marketing: Concepts and Strategy text co-authored with Bill Pride is the most widely adopted principles of marketing text in the world. Business Ethics: Ethical Decision Making and Cases is co-authored with John Fraedrich and Linda Ferrell and is a leading business ethics text and Business and Society is co-authored with Debbie Thorne and Linda Ferrell, Managing the Risks of Corporate Integrity is a trade book that provides a framework for corporate ethics programs, Business Ethics: New Challenges for Business Schools and Corporate Leaders, co-edited with Robert Peterson, contains a collection of contributions presented at the recent Business Ethics Symposium co-sponsored by Colorado State University and the University of Texas. Dr. Ferrell is currently serving as the Marketing Ethics and Values section editor for the Journal of Macromarketing.
Linda Ferrell is Associate Professor of Marketing and Creative Enterprise Scholar at the University of New Mexico. Her research interests include: marketing and society, social responsibility, and business ethics education. She has published in the Journal of Public Policy & Marketing, Journal of Business Research,,Journal of Personal Selling & Sales Management, Journal of Macromarketing, Journal of Business Ethics, Journal of Teaching Business Ethics, European Journal of Marketing, Case Research Journal as well as others. She is co-author of Business Ethics: Ethical Decision Making and Cases, Business and Society and Business in a Changing World.
She is the ethics content expert for the AACSB Ethics Education Resource Center (www.aacsb.edu/eerc) and has spoken at a number of AACSB International conferences on teaching business ethics issues as well as co-organizing the 2004 and 2005 AACSB Teaching Business Ethics Conferences. She has been a consultant to several Colleges of Business assisting in their business ethics initiatives.
She is Past President of the Marketing Management Association, Vice President of Development for the Society for Marketing Advances and Vice President of Programs for the Academy of Marketing Science. She is on the Ethics Committee of the American Marketing Association and Chair of the AMA Marketing and Society SIG. She also serves as an expert witness in cases dealing with business ethics disputes and has assisted companies in the development of their ethics and compliance programs.
Saturday, February 21st, 9:00-10:15 a.m.
"How to Improve the Effectiveness of Your Online Business Courses"
Speakers: Sribhagyam Srinivasan, Instructional Designer and WebCT Administrator, Lamar State College-Orange, and Jim Ellis, Business Management Program Director, Lamar State College - Orange
Maintaining student interest is a critical factor in achieving successful learning outcomes in online classes. This session will illustrate methods that effectively stimulate student interest and learning by increasing student participation. The session will demonstrate various interactive techniques such as use of crossword puzzles and videos.
Biographies:
Sribhagyam Srinivasan is the Instructional Designer and WebCT Administrator of Lamar State College-Orange. She is involved in distance education policy decisions; online course development; and faculty training and support, in addition to teaching courses in Computer Science. Dr. Srinivasan received her doctorate in Instructional Technology from Texas Tech University and also has a Master’s degree in Chemistry. She has taught at Teas Tech University as a Visiting Assistant Professor as well as Chemistry in high school in India.
Jim Ellis serves as Instructor and Business Management Program Director in the Business and Technology Division at Lamar State College-Orange. Since joining the Lamar faculty in 2001, he has taught courses in Management, Business Law, Business Principles, Marketing, and Economics, and Finance. Prior to arriving at Lamar State College-Orange, he was an adjunct faculty member at the Lamar Institute of Technology. Before entering the field of education, he worked in the commercial lending industry with several financial institutions in Ohio and Texas. Mr. Ellis earned a B.S. degree from The Ohio State University in Columbus, Ohio, and a Master’s degree in Business Administration from Lamar University in Beaumont, Texas.
Business Administration Section Chair: Jim R. Ellis, Lamar State College - Orange